Skin First – Rebrand and Packaging Design
- (
- 2026
- )
- Skin science with a warm visual approach
Client
- Skin First
Credits
- Design: Elisabetta Vedovato, Lorenzo Mercanti
Location
- Milano, Italy
What we did
- Brand Identity, Packaging
Industry
- Beauty
- Visual Rebrand for Skin First®, a 'Made in Italy' skincare brand, by Dott.ssa Maria Pia Priore. The new direction brings together clinical clarity and a softer, more warm visual approach, balancing skin science with color and a sense of community. From the identity to the packaging, every element was redesigned to shape a cohesive visual system that is uniquely Skin First®. We worked on this project closely with the client for a span of two years. Following every step in the process of a gradual rebrand: from the foundation of the defining brand identity elements and visual behavior, through a deep analysis and the definition of a clear art direction for the brand, an upgraded digital identity, and ultimately the packaging design of the product lines.