Reber R41 Graphic Props
- Typographic packaging for set design
Client
- Reber R41
Credits
- Photo: Maurizio di Iorio Creative Direction: Benedetta Spreafico Set Design: Alessandro Mensi, Vito Salamone
What we did
- Packaging
Industry
- Design
- R41 is an Italian type foundry known for its iconic fonts and graphics since 1960. Their catalog reflects the taste of the 70s and to emphasize this retro flavor, the brand decided to shoot a campaign recreating a vintage mood. We created the packaging and graphics using R41 fonts and elements. Working in close collaboration with the set designer to incorporate food, sanitary items, and everyday objects to contextualize their products. Researching into 60s and 70s packaging, to design the layout with the use of such iconic and distinctive fonts.