Masayume

The Izakaya where Milan meets Japan

Client

Masayume

Credits

Design: Elisabetta Vedovato, Lorenzo Mercanti

Location

Milano, Italy

What we did

Brand Identity

Industry

Food

Brand Identity project for Masayume – literally meaning“ a dream that comes true” – a rare place in Milan where you can try the real Japanese Izakaya experience. With an eclectic and layered visual approach, the owner of Masa involved different creative figures such as an experimental graffiti artist, interior designer and pottery artisans, leaving room for crazy ideas: urban Japanese vibes and pop culture realness are central in the direction of the whole project. Many small details enhance the experience and create visual and sensorial discovery of culture and flavors, a travel and immersion in a vibrant, informal and tasty world.

A full immersion experience that merges true Japanese flavors and the discovery of a fascinating everyday life: creating illustrations and postcards as a periodic celebration to more or less known aspects of the Japanese culture, traditions and food.