Calzedonia’s Guide to Magical Gifts
- (
- 2025
- )
- Digital Ephemera for Christmas Campaign
Client
- Calzedonia
Credits
- Design: Elisabetta Vedovato Motion Design: Lorenzo Mercanti
Location
- Italy
What we did
- Brand Activation, Motion
Industry
- Fashion
- “A Guide To Magical Gifts” is Calzedonia’s 2025 gift guide, designed to effortlessly solve your Christmas gifting dilemmas by curating refined ideas for everyone on your list. We envisioned an elegant yet distinctly “physical” approach to presenting its still life photography, transforming it into a tactile, immersive experience across multiple formats: a dreamcatcher, gift wrapping, calendar pages (urging timely action), and, of course, a letter to Santa. Enhancing the chic character of this playful concept, each output is defined by a deep dark Christmas palette, minimal illustrations, and a cursive lettering that merges the magic of the season with the Calzedonia’s contemporary and pragmatic spirit.